Irradiated ground beef sells out

7/07/2000-Irradiated fresh ground beef, first made available June 16 through a partnership between Food Technology Service, Inc. and Colorado Boxed Beef Company (CBBC), has sold out in several Florida retail outlets. Wyndles Foodland, Plant City, Fla., one retailer that has experienced strong sales, conducted product-tasting, other in-store promotions, and local advertising over the holiday weekend, which contributed to positive customer reaction to CBBCs New Generation brand of irradiated product. "The response has been very enthusiastic so far. We've had customers drive as far as 60 miles to get the lean, healthy, and safe product," said Randy Childers, Meat Manager for Wyndles . "They want the dual health benefit - a 90% lean, premium quality product with an extra measure of protection against food-borne pathogens." Customers can identify fresh irradiated ground beef by the international symbol for irradiation, the radura, a green flower inside a broken circle.