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Survey indicates more consumers consider soy healthy
10/03/2000-An annual survey conducted by the United Soybean Board shows that America's recognition of soy's health benefits has risen. Seventy-six percent of American consumers consider soy products to be healthy, up from 71% last year. Thirty-nine percent are aware of soy's specific health benefits, including: lowering cholesterol, high fiber/digestive benefits, a source for increasing energy, and relief of menopausal symptoms. Since the inception of a health claim for soy protein in October 1999, significantly more Americans (35%) are aware that consuming 25 grams of soy protein per day reduces the risk of coronary heart disease. The top soy products that consumers are aware of are tofu, soy veggie burgers, and soy beverages. Consumers are also familiar with soybean oil, soy infant formula, soy protein bars and other soy supplements. For the second year in a row, consumers consider soybean oil to be the healthiest of all cooking oils.



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