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Survey indicates more consumers consider
soy healthy
10/03/2000-An annual survey conducted by
the United Soybean Board shows that America's
recognition of soy's health benefits has
risen. Seventy-six percent of American consumers
consider soy products to be healthy, up from
71% last year. Thirty-nine percent are aware
of soy's specific health benefits, including:
lowering cholesterol, high fiber/digestive
benefits, a source for increasing energy,
and relief of menopausal symptoms. Since
the inception of a health claim for soy protein
in October 1999, significantly more Americans
(35%) are aware that consuming 25 grams of
soy protein per day reduces the risk of coronary
heart disease. The top soy products that
consumers are aware of are tofu, soy veggie
burgers, and soy beverages. Consumers are
also familiar with soybean oil, soy infant
formula, soy protein bars and other soy supplements.
For the second year in a row, consumers consider
soybean oil to be the healthiest of all cooking
oils.
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