Food additive market predict to reach $5 billion by 2006

10/10/2000-According to new market research from Frost & Sullivan, "U.S. Food Additive and Preservative Markets," the industry had more than $3 billion in revenue in 1999. Frost & Sullivan projects revenues to top $5 billion by the year 2006. The report contributes the growth to baby boomers looking for healthier, more flavorful foods. They are having a strong positive impact on the demand for food additives that enhance flavor. "In addition to more flavorful meals, Baby Boomers are also looking for healthy cuisine as they age," says Frost & Sullivan analyst Dr. Bradley Watkins. "Instead of sprinkling salt, Americans are increasingly using spice or spice blends to season their food."